Digital marketing tools are the new black of the current era. PPC or Pay Per Click for example gives faster results as compared to SEO. Digitalisation has changed the way brands are competing these days. PPC especially is the best asset one can have in the fast-paced world of digital marketing. There are a number...
Everything is new for startups. No matter how impactful, these companies need to be extra careful and calculative to build their future in the cut-throat competitive market. Credibility among customers becomes an integral part of the business and being new gives you fewer options. So how do you get noticed in a population of billions?...
What according to you is the job of a PR Firm? Are they responsible for only making your image/business/products & services famous? Or are there other branches that help businesses do more than just sustain? Today we will understand the nitty-gritty of a PR firm, its work, importance, and contribution to maintaining relations with the...
Till as early as February, businesses across India were aggressively planning long term strategies for expansion, growth and diversification. Others were looking at ways to find newer consumer bases abroad and making active hiring decisions. However, in a matter of weeks, the situation has changed dramatically with uncertainty and anxiety clouding the economy in the...
When India first encountered the threat of HIV/AIDS in the late 1980s, health experts were highly concerned about the potential of the spread of this deadly virus in a poorly-aware, densely-populated country like India. Doomsday predictors foresaw India to be the next Africa where HIV/AIDS had already assumed epidemic proportions. However, three decades later, a...
The roles that marketing, advertising and public relations play in building a brand image are often intertwined and overlap with each other. So much so, that many people often fail to distinguish between these dimensions or do not realize the different purposes they achieve. However, if you are looking to build a brand image, you...
Effective communication is one of the critical elements of handling a crisis situation. When confronted by a crisis organizations do not just need to reconfigure their operational and business strategies, they also need to make sure that they communicate effectively with all their stakeholders. In March as the coronavirus outbreak was on the rise, the...
Leading health-focused communications and media relations advisory Teamwork Communications Group has announced the appointment of pharma marketing veteran Vivekanand Mishra as its Vice President. In his new capacity, Mishra will be responsible for stewarding the new phase of growth in pharmaceutical and healthcare business of the organization. With extensive experience
The occasion was graced by Chief Guest Shri Vijay Goel, Minister of State for Parliamentary Affairs, and Guest of Honour, Ms Anupriya Patel, Minister of State for Health and Family Welfare. Apollo Tyres, Aditya Birla Capital, Indraprastha Gas Ltd., Essilor, Akshay Patra, and Vedanta Ltd were amongst the top awardees
The conclave will be held on July 29, 2016, in New Delhi The aim is to build a stronger healthcare framework and capacity The Confederation of Indian Industry (CII) is hosting its third edition of the conclave on ‘NextGen Healthcare 2016’. The event, on Friday, 29 July, 2016 at Hotel
