Till as early as February, businesses across India were aggressively planning long term strategies for expansion, growth and diversification. Others were looking at ways to find newer consumer bases abroad and making active hiring decisions. However, in a matter of weeks, the situation has changed dramatically with uncertainty and anxiety clouding the economy in the...

When India first encountered the threat of HIV/AIDS in the late 1980s, health experts were highly concerned about the potential of the spread of this deadly virus in a poorly-aware, densely-populated country like India. Doomsday predictors foresaw India to be the next Africa where HIV/AIDS had already assumed epidemic proportions. However, three decades later, a...

The roles that marketing, advertising and public relations play in building a brand image are often intertwined and overlap with each other. So much so, that many people often fail to distinguish between these dimensions or do not realize the different purposes they achieve. However, if you are looking to build a brand image, you...

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The leading speciality consultancy appoints Sunalini Mathew as Director—Health Initiatives Begins the new FY with acquisition of marquee clients from pharmaceuticals, healthcare, and wellness sectors To strengthen its delivery of super-specialised health communication solutions, Teamwork Health, India’s premier speciality media engagement and public awareness firm for health and wellness sector