Till as early as February, businesses across India were aggressively planning long term strategies for expansion, growth and diversification. Others were looking at ways to find newer consumer bases abroad and making active hiring decisions. However, in a matter of weeks, the situation has changed dramatically with uncertainty and anxiety clouding the economy in the...

When India first encountered the threat of HIV/AIDS in the late 1980s, health experts were highly concerned about the potential of the spread of this deadly virus in a poorly-aware, densely-populated country like India. Doomsday predictors foresaw India to be the next Africa where HIV/AIDS had already assumed epidemic proportions. However, three decades later, a...

The roles that marketing, advertising and public relations play in building a brand image are often intertwined and overlap with each other. So much so, that many people often fail to distinguish between these dimensions or do not realize the different purposes they achieve. However, if you are looking to build a brand image, you...

Effective communication is one of the critical elements of handling a crisis situation. When confronted by a crisis organizations do not just need to reconfigure their operational and business strategies, they also need to make sure that they communicate effectively with all their stakeholders. In March as the coronavirus outbreak was on the rise, the...