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In today’s dynamic world of digital marketing and public relations, one strategy that has gained significant momentum is influencer marketing with assistance from emerging influencer marketing agencies. In this space, which was once dominated by celebrities and big influencers, a new player has emerged as a disrupter: the micro-influencers. On the surface, these individuals may...

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Leveraging AI in PR and Strategic Communications: Unleashing the Potential Artificial intelligence (AI) is making significant inroads into every sector and the rapidly-evolving world of PR and strategic communication is no exception. AI can help PR agencies streamline monotonous tasks, gain valuable insights, and analyse data for developing surefire strategies. Thus, public relations firms are...

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Influencer marketing is a new-age social media marketing tool that has emerged as a significant driving force in the global digital marketing landscape. This powerful tool is making strides in the digital marketing sphere by empowering brands in extraordinary ways. Influencer marketing enables businesses to establish partnerships with the community of social media influencers for...

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Performance Marketing in 2023: Everything You Need to Know Digitalization was the knight in shining armour during the pandemic. Businesses across the globe took a rapid turn against the curve and adapted several online strategies to win the race in chaotic times. Among the many online marketing strategies performance marketing- the art of getting monetary...