InterviewJuly 10, 2020by Jaspreet0Media Samosa Round-Up: July 6 to July 10

July Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
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July Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa July Week 2 — features, campaigns, data and more.

Features

You can over-communicate & sometimes it’s better to do that: Pavan Ponnappa, eBay

With eBay into cross-border trade & marketing, Pavan Ponnappa shares insights on communication strategy for interaction between their sellers & buyers on the platform, leveraging digital for marketing to help make the most at these challenging times. Read more here.

Digital & Social Media have been our go-to mode of communication: Arpit Machhar, Dangal TV

Arpit Machhar, Head of Marketing, Enterr10 Television Network shares insights on the latest digital campaign for Dangal channel, the relevance of quality content, and social media as one of the driving forces in times of crisis. Read more here.

Brand Stories

Joy rolls out campaign to facilitate hygiene amongst transgender & sex workers

Joy Personal Care distributed personal hygiene products in Kolkata over a five-day drive as a part of the campaign initiative. Read more here.

People

Johannes Larcher appointed as Head of HBO Max International

Johannes Larcher will be responsible for the international rollout and management of WarnerMedia’s direct-to-consumer product HBO Max, which launched in the U.S. on May 27, 2020. Read more here.

Housejoy strengthens leadership team with Neelima Ronanki and Deepak Thakur

Housejoy has onboarded Neelima Ronanki as Associate Vice President, Design and Deepak Thakur as Vice President, Product and Technology. Read more here.

Esper appoints D.Vishranth as Director of Sales & Partnerships, APAC

Previously, D.Vishranth was the General Manager & Head of Channels at Samsung Enterprise Mobility. Read more here.

IndiaFirst Life appoints Atri Chakraborty as COO; Sankaranarayanan R as the Chief Technology & Data Officer

IndiaFirst Life Insurance Company Limited has appointed Atri Chakraborty as its Chief Operating Officer and Sankaranarayanan R (Sankar) as its Chief Technology & Data Officer. Read more here.

Accor appoints Satish Kumar as Senior Director, Talent & Culture, India & South Asia

In his new role, Satish Kumar will handle hotel operations management teams in India. He will be responsible for driving a team of 9500 employees in 50 hotels. Read more here.

Mandates

Sun Pharma awards media mandate to Wavemaker India

Sun Pharma today announced Wavemaker India as its media partner. The agency will manage an integrated media mandate for Sun Pharma in India. Read more here.

Agency Feature

With over 22 years of experience in the corporate, lifestyle, and luxury PR industry, Actimedia PR has provided services into varied sectors. They’ve recently launched two new verticals – Actimedia Digital & Actimedia Earth. Read more here.

Established in 2009, Teamwork Communications Group is a PR agency in India. The organization specializes in healthcare communication in the industry. Read more here.

Television

ARC Week 26 top brands list feature Lux, Horlicks, Wheel Active

Among the top advertisers listed in BARC Week 26 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.

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