The leading speciality consultancy appoints Sunalini Mathew as Director—Health Initiatives
Begins the new FY with acquisition of marquee clients from pharmaceuticals, healthcare, and wellness sectors
To strengthen its delivery of super-specialised health communication solutions, Teamwork Health, India’s premier speciality media engagement and public awareness firm for health and wellness sector, has taken on board reputed strategic communicators and revamped its bouquet of services.
Teamwork Health, a speciality division of India’s media and public relations major Teamwork Communications Group, has appointed Ms Sunalini Mathew as Director—Health Initiatives. Ms Mathew, former Managing Editor of Prevention and Deputy Editor of Reader’s Digest (both India Today Group magazines), has over 12 years’ experience in healthcare and lifestyle writing.
Teamwork Communications Group had recently announced the joining of Mr Askari Zaidi, a media and communication veteran who had worked with The Times of India, Hindustan Times and Indian Express, in various senior editorial positions for over two decades before switching over to corporate communications to manage the brand building requirements of leading corporates such as Reliance Anil Ambani Group, Jindal Steel, and Jaypee Group.
Teamwork Health has had in its fold Dr Bobby John, a global healthcare policy expert and co-founder of policy advocacy group Global Health Advocates, as an advisor for quite some time. With the recent joining of Askari Zaidi and Sunalini Mathew, Teamwork Communication Group has acquired remarkable capability in healthcare communication that can have a life-changing impact.
“It takes specialized knowledge and understanding of the domain to make a mark in a crowded market place. We have worked diligently over the years to acquire talent that is capable of delivering innovative campaigning modules that sets us apart in healthcare communication,” said Mr Kamal Narayan Omer, Managing Director, Teamwork Communications Group.
“Teamwork Health has built impeccable capacity in undertaking massive public awareness campaigns on various health issues affecting our vast population. The campaigns involve rigorous research, creativity, and innovative storytelling capacities that make a measurable impact. I am really excited to be part of Teamwork that works not just to increase business outcomes but also strives to bring about life-changing experiences for people,” said Ms Mathew on joining Teamwork.
Teamwork Health provides communication solutions to companies operating in the healthcare, pharmaceutical, wellness, and beauty businesses, by devising messages that are simple yet creative, messages that are strong and leave a lasting impact on people’s mind. “We have successfully managed a wide array of healthcare campaigns over the years including country-wide awareness initiatives on cerebral palsy, Alzheimer’s disease, cancer, glaucoma, and organ donation, among others,” said Mr Omer.
Teamwork has provided impactful services to various healthcare companies and organizations such as Allergan Healthcare India Pvt. Ltd., India Medtronic, BD India, Cipla, Core Diagnostics, Diabetacare, Mylan, St. Jude, Essilor, Indian Spinal Injuries Centre, Columbia Asia Hospitals, Paras Hospitals and Panacea Biotec.
It is in recognition of Teamwork’s pre-eminent position in the healthcare communication sphere that several prominent organizations have showered it with accolades, the latest being the Best Agency Servicing for Healthcare Industry Award presented at the prestigious CMO Asia Healthcare Excellence Awards function held at Singapore last August.
To be able to cater to the diverse requirements of leading healthcare companies, Teamwork has strengthened its bouquet of services to include Strategic Media Relations, Advocacy Relations, Public & Patient Disease Awareness services, KOL/Influencer Relations, Issue/Crisis Management, Patient Forums/Communities, Specialized Content & Design, Customised Events, Outreach campaigns, Spokesperson Training, and Digital & Social Media.
Teamwork has also worked out the following exclusive products for its clients:
HospitalPR.pro: A highly focused and specialized communication solution for hospitals and healthcare providers.
PharmaPR.pro: A customized solution for the pharma and life sciences industry.
WellnessPR.pro: A bundle of integrated services that focuses on a gamut of sectors that plays a role in educating people on overall well-being and healthy lifestyle.
PatienteduPR.pro: A specialized service to drive high-impact education and awareness campaigns for patients and caregivers on prevention and treatment of various diseases and healthcare issues.