Effective communication during a crisis is one of the most important elements of a communication strategy. Dissemination of precise, timely and relevant information is critical during any crisis and emergency. An unpredictable event can shake pivotal expectancies of stakeholders and can seriously impact an organization’s reputation.
A timely and well-crafted response can make much difference to the final outcome in the world of 24X7 news broadcasts. This is why brands need to respond fast and clearly to a crisis situation – be it a customer-centric crisis, a financial or an operational challenge. It is imperative today for all businesses to have a crisis communication plan in place to ensure dissemination of accurate information and contain the damage caused by negative or misleading information.
Our crisis communication plans include an agile response mechanism, a prompt remedial action plan, a ready format for drafting statements for different scenarios and a highly effective media relations team to launch an immediate press outreach and contain the damage. We also help clients conduct a post crisis analysis and lay out solutions to prevent such instances in the future. We also help clients identify potentially negative triggers and weed out any risks.