Blogs

Floating Image 3
Floating Image 4
bt_bb_section_bottom_section_coverage_image
Measuring ROI in Social Media – Key Metrics for Success
November 16, 2023
Measuring ROI in Social Media – Key Metrics for Success
If data is the new oil, digital is the new truth. And, amidst a rising number of users digital marketing and social media have become a fundamental tool for all kinds of businesses. It’s the most leveraged tool to connect you with your customers. But as the age of social media is maturing, the risk...
The Power of Micro-Influencers: How to Maximize Impact on a Budget
November 9, 2023
The Power of Micro-Influencers: How to Maximize Impact on a Budget
In today’s dynamic world of digital marketing and public relations, one strategy that has gained significant momentum is influencer marketing with assistance from emerging influencer marketing agencies. In this space, which was once dominated by celebrities and big influencers, a new player has emerged as a disrupter: the micro-influencers. On the surface, these individuals may...
Leveraging AI in PR and Strategic Communications: Unleashing the Potential
August 18, 2023
Leveraging AI in PR and Strategic Communications: Unleashing the Potential
Leveraging AI in PR and Strategic Communications: Unleashing the Potential Artificial intelligence (AI) is making significant inroads into every sector and the rapidly-evolving world of PR and strategic communication is no exception. AI can help PR agencies streamline monotonous tasks, gain valuable insights, and analyse data for developing surefire strategies. Thus, public relations firms are...